Own Your Name https://coldstart.info/ A publication about personal websites, portfolios and professional reputation online — why an address of your own still matters, and how to build one worth arriving at. en What a personal website is actually for https://coldstart.info/what-a-personal-website-is-for/ https://coldstart.info/what-a-personal-website-is-for/ Thu, 06 Aug 2026 09:00:00 GMT A personal site is not a brochure about you. It is an address you control, which changes what belongs on it and what does not.