Why founders need a personal page, not just a company site
Investors, journalists and candidates search the founder before the company. What the company site cannot say on your behalf.
Everyone can find you. The question is what they find.
A publication about personal websites, portfolios and professional reputation online — why an address of your own still matters, and how to build one worth arriving at.
A personal website for career changers
Your CV reads as a mismatch. A page can carry the explanation a CV has no room for, if it makes one specific argument.
Latest
What an AI assistant says when someone asks about you
People now ask a chatbot about candidates and suppliers. What those answers draw on, and the little you can do about it.
The personal brand industry sells you back your own name
A sceptical look at what personal branding services deliver, what they charge, and the three things worth paying for.
Putting up a page after being made redundant
You need to be findable this week, not next quarter. What to build first, and what to leave until the shock has passed.
The old article about you that will not go away
Some results are permanent. What can be requested, what cannot, and how to make an unremovable page matter less.
A personal website for recent graduates
With no work history, the page has to argue from coursework and evidence of effort. What convinces a first employer.
Applying cold, with a page instead of a cover letter
Unsolicited applications get deleted. The narrow set of cases where a personal page turns a cold email into a reply.
Deleting the old accounts you forgot you had
Dormant profiles keep ranking and keep leaking. A realistic clean-up, including the ones that cannot actually be deleted.
A portfolio when your work is not visual
Writers, analysts, engineers and operators have proof too. How to show work that produces documents and decisions, not screens.
When you share your name with a thousand other people
Common names break every piece of standard reputation advice. What works instead when your name alone will never be enough.
What recruiters actually search before they call you
Not a background check, and not nothing either. The specific things that get looked up, in the order they get looked up.
A personal website for consultants and independents
For independents the page is a sales asset, not a CV. What a prospect needs to see before they will send the first email.