Why founders need a personal page, not just a company site
Investors, journalists and candidates search the founder before the company. What the company site cannot say on your behalf.
Topic
Opinion
9 articles.
The personal brand industry sells you back your own name
A sceptical look at what personal branding services deliver, what they charge, and the three things worth paying for.
Should you put a blog on your personal site
An empty blog with two posts from 2023 is worse than none. When writing belongs on your own page, and when it does not.
Dribbble taught a generation to design for other designers
The shot format rewards work that photographs well and hides everything a client is paying for. What that costs a portfolio.
A newsletter or a website of your own
One reaches people who already know you. The other is found by people who do not. Why the answer is rarely both, at first.
Writing about yourself in the third person
Bios demand it, personal sites usually should not. When the third person is a convention and when it is just distancing.
The personal site you have not touched since 2021
A stale page is not neutral. It quietly tells people the wrong thing about you. What to fix, and when to take it down instead.
A personal brand is what you say. A reputation is what is said back.
The two get used interchangeably and behave completely differently. Which one a website can actually influence.
Personal branding without the cringe
Most personal branding advice teaches performance. The alternative: being legible about what you do and consistent about where you are.